Make A Positive Impression
Keep in mind, every time you show or exhibit your Dexters, even if you never leave your farm, is an opportunity to make an impression. Everything from the quality and condition of your animals, the cleanliness of your specific area, the creativity of your educational or marketing table, as well as you – yourself, your knowledge, ability and willingness to share are all factors in creating an impression- good or bad.
The great thing about showing or exhibiting your Dexters at a public venue is the opportunity to meet people who are seeking to know more about Dexters. It will be these seekers, or someone they know, that will likely buy stock from you in the future if their experience with you was a positive one.
Positive impressions can also be made with a tasteful farm website. Think of your farm website as your online educational or marketing table. It does not need to be fancy, in fact the simpler the better, but it should instill a positive impression to a visitor even though they have never seen or met you.
There is a saying that goes: “You only get one chance to make a first impression” so make it a positive one.
Make a Lasting Impression
Once you have made a great first impression, the best thing to do is make a lasting impression. This is done with literature and follow-up: business cards are critical, but another excellent marketing tool for promoting, both Dexters in general and your farm specific, is with a quality brochure – something people can take and read later – that is both informational and a physical reminder of their encounter with you. A short follow up email (with your farm logo or name on it), or better yet a quick phone call will not only make a positive impression, it creates a sense of familiarity and reliability and allows you to be easily contacted in the future and "shared" with their contacts.